Prof. Albert Waning, The Netherlands

• Specialist in social sciences, education and communication
• Career 1981-2018:
   – More than 2500 lectures for dentists in 52 countries
   – Guest lecturing >80 universities, 32 countries
   – 4 years editor of Benelux dental magazine
   – 10 years editor of Fenestra dental magazine
   – 1995 Global Marketing Excellence Award for Fenestra Magazine
   – Visiting Lecturer University of Birmingham (2001 - )
   – Research project “Evidence based dentistry in general practice”, 3000 dentists in 24 countries (2004-2006)
   – Associate Professor University of Iasi (2008 - )
   – Honorary Professor Perm State Medical University (2016 -)
   – Area Leader Scientific Affairs & Education 3M Oral Care Division Central & Eastern Europe, Middle East & Africa (2016 -)
   – Honorary Professor Ural State Medical University (2018-)
  

Dentistry as a business; soft and hard factors

Universities do a relatively good job of teaching students how to treat patient’s teeth. There is a lot of focus on material science and dexterity, less so on marketing and business skills. These are however the skills that are required to build and maintain a successful, profitable dental practise. We will discuss the soft and the hard factors contributing to a succesful business, factors that can be applied to single, private practices as well as larger, managed care clinics.“

Prevention for Othodontics

New insights in the field of cariology have led to a new trend of clean, treat, protect and maintain the health of teeth. We will discuss these new insights and how they make us understand how to prevent caries and white spot lesions. Interestingly, this new approach opens up a new way of generating revenue in orthodontic practices, one that is highly appreciated by patients“